Founded by Ahsen Idris and Umair Saeed; two admen with a collective experience of over 50 years, helping 500+ brands in their journey to success.

Ahsen Idris is an experienced business leader with a demonstrated history of working in the advertising & media industry. After scaling the Omnicom Group's DDB and Publicis Groupe's Spark Foundry in Pakistan to the third largest advertising agency in the country, Ahsen made history by establishing the first sports content syndication business in Pakistan. He is still remember as the man behind the success of PSL, playing a pivotal role in launching and transforming PSL into the brand it is today.

Umair Saeed is a platform agnostic marketing fundamentalist. A communication planning and strategic management professional with over two decades of experience, he has led the finest teams in the business of marketing communications with top agencies across Pakistan.

Together, they form the yin and yang of chaos and order; delivering ground-shaking work with the calmness of smooth service culture.